Persuasive Communication
Order Description
Note to writer: Please limit the use of certain word in an attempt to attain the required word
count.
3 pages per assignment
Assignment 1 - Case
Persuasive Communication
Case Assignment pertains to the Purdue's OWL site on memos (2013), Bowman (2002), Beason (2001),
and Reddy (2010).
As a manager at your company (the same one we used in Case 1, reference listed at the end of this
dicument), you think your company should be offering internships. With all the colleges in the Los
Angeles area, you would have a large group of people who should be interested in an internship
program. In addition, your company could use the extra help and creativity of about-to-graduate
college students.
You recently read about Nickerson PME1, a 10-person Boston area marketing and public relations
firm. Owner Lisa Nickerson offers a year-round internship program. She calls participants
"associates" to make them feel less like "lowly interns" and more like members of the staff. Her
interns receive course credit and work experience, but do not earn a paycheck. Instead, Nickerson
teaches them to perform tasks like preparing press releases and promoting the company to clients.
The arrangement results in valuable help around the office without draining the budget. Nickerson
says, "If you take the time to put together a good program, you don't have to pay the student. An
abundance of students want that type of hands-on client experience."
You believe that Los Angeles college students would be eager to gain experience at a real company,
and fill in their résumés with solid work experience. The problem is that your boss resists
internship programs because he has heard that interns are really employees who must be paid. He
told you in a recent conversation that he is unsure of the fine line that separates employees from
interns, and he doesn't want to violate any labor laws.
Write a persuasive memo message to Dick Elders, Senior General Manager of your company. Explain to
him how interns are different from employees. Use the Internet to research the topic, and learn
what six requirements help the government determine whether an intern is a paid employee. Use
persuasive strategies you have studied, but stay focused on the conviction that interns do not have
to be paid as employees. You are on a first-name basis with Dick.
1This is a fictitious case.
Assignment Expectations
In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to
craft an effective persuasive memo. Please use proper English. Sentences must be properly
constructed and free of grammatical and typographical errors. No citations are needed in the memo.
Write a summary explaining why you used the principles you used in writing your memo. Your
explanation should make use of at least two sources from the required readings. It should be
analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be
prepared as an academic essay. Content should be clearly presented with a logical flow. Formal
citations are required, along with a formal bibliography.
Case General Expectations
In the Case Assignments, students will assume the role of a Manager in Employee Communications at a
large service firm, such as a bank, or an advertising or consulting firm. Students will assume this
role throughout the Case Assignments and be challenged with different scenarios, requiring written
and verbal communication.
Formal citations and a bibliography are required
END OF ASSIGNMENT 1
Assignment 2 SLP
Persuasion
Making a Persuasive Case for Employment
Persuasion can also be applied in the job search process. Essentially, we are presenting ourselves
and our qualifications to prospective employers, and persuading them to give us a job. Some
companies require applicants to submit supporting documents along with their applications. One such
document is a personal statement. This is different from a cover letter, which is normally
restricted to a single page. The personal statement may be longer; in it, you present your
abilities and persuade your prospective employee that you are qualified for the job. (Note: We will
write a cover letter in Module 4).
Refer to the job opening you identified in SLP 1. Using the job description, write a personal
statement (about 2 pages long). Your statement should be professionally prepared and lay out your
strengths for the job. Please ensure that the contents match the job description for the job you
identified in SLP 1.
SLP Assignment Expectations
Your personal statement is a statement that promotes yourself. It should not contain any
salutation, unlike a letter, as it will be an attachment. No citations are needed for the
statement.
Following the statement, submit an essay discussing the approach you took. Please be sure to use
references, which may include the assigned readings, to support your discussion. Formal citations
are required, along with a formal bibliography. The summary is to be prepared as an academic essay.
Content should be clearly presented with a logical flow.
SLP General Expectations
For the SLP, you are expected to assume the role of a job seeker. You are to identify a job that
interests you in Module 1. The SLPs will take you through the job search and application process,
presenting you in different scenarios requiring you to demonstrate your ability to communicate
effectively and professionally.
REQUIRED REFERENCES
Beason, L., (2001). Ethos and Error: How Business People React to Errors. College Composition and
Communication. 53(1), 33-64. Retrieved from ProQuest.
Bowman, J. P., (2002) Writing Persuasive Messages. Retrieved on Jan 31, 2015, from
https://homepages.wmich.edu/~bowman/c4eframe.html
Cialdini's Six Principles of Influence. (n.d.). Retrieved May 05, 2016, from
https://changingminds.org/techniques/general/cialdini/cialdini.htm
Conger, J. A., (1991). Inspiring Others: The Language of Leadership. The Executive, 5(1), 31-46.
Retrieved from ProQuest.
Mazur, T. C., (1993). Lying. Retrieved on Jan 31, 2015, from
https://scu.edu/ethics/publications/iie/v6n1/lying.html.
Pearson (2015c). Developing persuasive business messages. Retrieved on August 8, 2015 from
https://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12404
Purdue (2015a). Online Writing Laboratory (Memos). Retrieved on Jan 31, 2015, from
https://owl.english.purdue.edu/owl/resource/590/01/
Purdue (2015b) Using Rhetorical Strategies for Persuasion. Retrieved on Jan 31, 2015, from
https://owl.english.purdue.edu/owl/resource/588/04/
Reddy, S. (2010, Nov 1). Memo to all staff: Dump your trash. The Wall Street Journal. Retrieved on
Feb 10, 2015, https://www.wsj.com/articles/SB10001424052702304316404575580534064250948
Stanford (2015). Stanford University Persuasive Technology Lab (Home). Retrieved on Jan 31, 2015,
from https://captology.stanford.edu
Information relating to Job reference
Link: https://job-openings.monster.com/monster/1c9b4c71-ccea-470b-8875-e4838ecbfb5e?
mescoid=1100028001001&jobPosition=2#
Actual Job listing:
Senior Human Resources Manager - HR
Littelfuse - Chicago, IL
Posted: 1/26/2017
Requisition Number 17-0004
Post Date 1/24/2017
Title Senior Human Resources Manager - HR
City Chicago
State IL
Description Reporting to the HR Director - North America, the Senior HR Manager is responsible for
partnering with the business on key areas of employee relations, talent management, recruiting,
compensation and organizational design for North America as well as globally for certain business
groups. The Senior HR Manager is involved with HR projects and partner with HR COE members.
RESPONSIBILITIES:
Strategic HR Business Partnering:
- Work with leaders to develop and implement people and organization strategy to ensure business
objectives are achieved as an extension of the broader Littelfuse initiatives.
- Consult operations, human resources and people leaders on business issues and represent business
needs when setting HR priorities.
- Provide proactive, innovative and customer?oriented HR solutions and business objectives.
- Forecast resource requirements and skill competencies to support strategic business objectives
and implement plans to close gaps.
Labor and Employee Relations:
-Leverages broad labor and employee relations knowledge to optimize management/labor relationships
and gain credibility and trust.
- Openly listen and respond to employee and manager questions, issues or concerns and recommend
appropriate actions to address them.
- Work with managers to enforce employment policies including the attendance policies, layoff and
recall procedures, disciplinary action, etc.
- HR Programs:
- Responsible for executing enterprise wide and location HR initiatives and functions.
- Accountable to own and assist in developing, implementing and executing HR projects including a
focus on change management, employee engagement, performance management, compensation processes,
leadership development, career management, managerial effectiveness, and other people development
projects.
- Work with other location’s HR team members and corporate HR to ensure a consistent delivery of
the HR strategy.
Talent Acquisition:
- Work closely with hiring managers and Talent Acquisition to support hiring requests.
- Support the selection and on-boarding processes.
- Participate as one of the decision makers in the selection process.
- Assist the business with forecasting the resource requirements and skill competencies to support
strategic business objectives and implement plans to close gaps.
Founded in 1927, Littelfuse Inc. is the worldwide leader in circuit protection products and
solutions with $867.9 million in annual sales in 2015. The Littelfuse portfolio, backed by industry
leading technical support, design, and manufacturing expertise, has made significant investments in
R&D and Distribution to ensure that we not only have the world’s broadest and deepest line of
circuit protection solutions, but also the most advanced, recognized circuit protection brand in
the world.
We work in a highly empowered work environment where managers are very involved in planning and
generating ideas for improvement. You will be supported and surrounded by some of the best and
brightest people in the industry. People who care about our customers and care about helping them
achieve the results they seek. At Littelfuse you will be in great company!
Requirements - Bachelor's of Art degree, preferably with a major in Human Resources administration.
Advanced degree encouraged.
- A minimum of eight to ten years of progressive leadership experience in Human Resources
positions.
- Knowledge and experience in employment law, compensation, organizational planning, recruitment,
organization development, employee relations, employee engagement, and employee development
- Understands business issues, competitive environment and the implications for human capital
management.
- Excellent verbal, written, and presentation skills.
- Strong organizational and project management skills.
- Demonstrated ability to solve problems, make informed decisions and influence others.
- Excellent computer skills in a Microsoft Windows environment. Must include knowledge of Excel and
skills in Human Resources Information Systems (HRIS).
- Strong management skills.