Personal Learning Reflection

*Critical Analysis Report Task: the writer have to prepare a portfolio of observations and analysis based on your critical inquiry and evaluation of the chosen green marketing related case product. This assessment 3 scaffolds from Assessment 1 where you undertook a detailed context analysis of one or more SDGs ( SDGs stand for "The United Nations 17 Sustainable Development Goals') and identified and examined 4 brands (products or services). Reminder in Assessment 1. I chosen -Coffee cup- as consumer product category as my topic. To complete this Assessment 3, the writer must apply the feedback given on Assessment 1 and select one case (brand, product or service) that was identified in the Assessment 1 (which both feedback and a copy of Assessment 1 will upload for the writer later).Collect information and evidence related to the case's marketing strategy (pricing. branding. promotion) and market inforrnation (statistics, commentary, observations). Most importantly, the writer must apply green marketing frameworks and concepts to analyse and critically evaluate the extent to which the case meets the green/sustainable criterion (Some lecture slides will upload for the writer. easier for you to identified and apply green marketing frameworks and concepts). You will collate and critically analyse this information to evaluate in terms of 4 P's of rnarketing (product, price, place and promotion). green marketingkustainability concepts and sustainable development goals (SDGs). Use academic literature to theoretically support your critical analysis. Do not specify definitions.
'Personal Leaming Reflection Task: Learning Reflection required the writer to reflect on your leaming has positive capability to translate thought into action. and to think critically about ideas and inforrnation, and achievement of metacognitive ability. Reflect on how the learning experience related to this assessment has contributed to your critical thinking and how you could apply your learnings in a professional context.