Personal Fitness report

I chose to start an online coaching/ fitness business.
The Part II of the Local Business project Digital Strategies Identification Assignment includes four main sections that you will need to complete for your
selected Business. Please refer to the local business that you had chosen during the Part I submission of this assignment.
Write these sections as part of your final submission, Section 1) a descriiption of the company, Section 2) a descriiption of digital strategies and a SWOT
analysis, Section 3) an understanding of the cost structure, and Section 4) recommendations on digital actions. The details of what to include in each of
these sections are described below.
Section 1: Introduction of the company/ Descriiption of Business/ Company (10 points)
A detailed descriiption of the products/services offered by the Business
Who are the competitors of this local business? Please find out both local competitors as well as global competitors.
What strategies does the Business currently employ to adapt to current digital transformations?
Section 2: Digital Strategies (20 points)
What type of digital tools/platforms (marketing strategies) that the Business is using to attract traffic? If the business is using more than two, then please
choose TWO important strategies and explain them in detail.
Please conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis of EACH of the TWO digital tools/ strategies that the Business is currently
using and that you have chosen above. Please explain the SWOT analysis for each of the strategies in as much detail as possible.
See an example of how to do the SWOT analysis here: https://www.colibricontent.com/how-to-craft-a-digital-strategy/
Section 3: Financial Budget (If you do not receive information online, then please contact/ check with the Business on the rough cost calculations on their
digital strategies) . If you still did not find anything or are unable to contact the business, then do some research and explain the costs that the business may incur if they were to adopt the digital strategies that would help them grow faster. (10 points) .
(DO not leave this Blank. You need to gather information on the financial details even if it is not the perfect calculation) What is the cost of digital tools that the Business is adopting?
Please describe briefly how the Business plans to meet its future costs for technological upgrades.
Section 4: Based on your readings and knowledge, please list down your recommended digital actions for this particular business. Explain in detail why your recommendations would work for the business and in what way it may give them a competitive advantage over its competitors. (15 points)