For this project, you will write a Personal Business Plan and do a pitch in class highlighting how entrepreneurship and innovation could play a role in your personal and career paths. The entrepreneurial process is at its core concerned with "the pursuit of opportunity without regard to the resources already under control." This process is as applicable to your career as it is to starting a company. The goal of this assignment is to identify where you want to be and how you will get there. Do not worry about your current resources. Think entrepreneurially! The assignment should summarize the areas below, with a special emphasis on reflecting on a "failure."
Part A: Personal Business Plan
The Personal Business Plan should summarize the areas below, with a special emphasis on reflecting on a "failure."
- Vision and Opportunity (20%)
• Write a vision and mission statement for yourself that incorporates your values.
• Define 3 career and/or educational goals after graduating from ZU.
• List 3 key questions that guide your choices. (These are essential questions that serve as touchstones to direct your life and work)
• Provide 3 examples from the current job market and/or professional development opportunities available.
Examples should align with your goals, and take into consideration the opportunities to make a difference.
- Marketing and Implementation Strategy (10%)
• Create a marketing positioning statement directed at hypothetical employer, industry, organization or world at large.
• Describe the compelling value that you offer to employer/society.
• Explain how you are different from other UAE students or population.
- Risks and Mitigation (10%)
• How do you define success?
• List 3 External Factors/Risks that might affect your success.
• Create a Journey Map or SWOT analysis to identify the 3 risks factors.
• Describe 3 ways to reduce each risk.
• Reflect upon a failure you have experienced in life, what lessons you learned from it, and how these lessons can be applied to future plans.
- Ethics and Inspiration (10%)
• Explain how ethical principles will be practiced in your daily actions.
• Mention 2 mentors who you know personally, and explain why they were selected.
• Summarize your Personal Business plan in 6 words that are applicable and relevant.