Performance-improvement strategies

You are the controller of a public Fortune 500 airline, TransGlobal Airlines. The airline utilizes a fleet of corporate jets for private charter by Fortune 500 clients at several major airports. Your company is looking to acquire smaller aviation firms as part of an overall growth strategy.

In addition to creating an acquisition proposal, the CFO has asked you to create a report recommending a few performance-improvement strategies so that the company will meet your overall sustainability goals.

Prompt
Create a report to recommend performance-improvement strategies that will help TransGlobal Airlines be more sustainable. Specifically, you must address the following criteria:

Use the TransGlobal Airlines Information document to identify a strategic goal for the company’s sustainability practices.
Based on your understanding and research about sustainability objectives and practices, where do you envision the company will be in 10 years with respect to its sustainability measures?
Identify a KPI and corresponding target measures for the sustainability goal identified.
Recommend at least two performance improvement strategies that will help achieve the sustainability objectives of the company. Support your recommendations with a clear cause-and-effect rationale.

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Sample Answer

 

 

 

 

 

Report: Performance Improvement Strategies for TransGlobal Airlines’ Sustainability

 

To: CFO, TransGlobal Airlines From: Controller Date: July 20, 2025 Subject: Recommendations for Performance Improvement Strategies to Achieve Sustainability Goals

This report outlines recommended performance improvement strategies for TransGlobal Airlines to meet its overall sustainability objectives, aligning with the company’s growth strategy through acquisition of smaller aviation firms. As the airline industry faces increasing pressure to reduce its environmental footprint, integrating robust sustainability practices is not only an ethical imperative but also a strategic advantage for long-term profitability and brand reputation.


 

Strategic Sustainability Goal for TransGlobal Airlines

 

Based on the information typically associated with leading airlines’ sustainability initiatives, a strategic goal for TransGlobal Airlines should be:

To achieve a significant reduction in operational carbon emissions per flight hour across our entire fleet, including corporate jets and acquired assets, and to integrate sustainable practices throughout our value chain by 2035.

This goal is comprehensive, focusing on the core environmental impact of aviation (emissions) while also emphasizing broader operational and value chain sustainability, which will be crucial as we expand through acquisitions.

Full Answer Section

 

 

 

 

 

TransGlobal Airlines in 10 Years (2035) with Respect to Sustainability Measures

 

By 2035, TransGlobal Airlines envisions being a leader in sustainable private charter aviation, demonstrating measurable progress against our strategic goal. This future state will include:

  1. Significant Decarbonization of Flight Operations:
    • Sustainable Aviation Fuel (SAF) Integration: A substantial portion (e.g., 20-30%) of our fuel consumption will be SAF, driven by long-term purchase agreements and partnerships with SAF producers. We will have actively participated in advocating for supportive policy frameworks for SAF production and deployment.
    • Fleet Modernization: A significant percentage of our older, less fuel-efficient corporate jets will have been replaced or retrofitted with newer, more aerodynamic models equipped with advanced, more efficient engines. We will have strategically evaluated the energy efficiency of acquired fleets and implemented plans to upgrade or retire less sustainable aircraft.
    • Exploring Future Propulsion: We will have begun preliminary testing or established clear roadmaps for the adoption of hybrid-electric or potentially even fully electric short-range aircraft for specific charter routes, especially for smaller jets, as technology matures.
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