Perceptual Map Presentation
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Industry chosen is the “Deodorant” Industry (Solid Stick). Competitors are Degree, Suave, Dove and Secret.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal to facilitate your research of the company
Create a 12-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
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