Perception, and its importance in the negotiation process.
Define perception, and explain its importance in the negotiation process. Please include an example to support your explanation. Your example could be one that you observed or experienced during your life or an original idea.
Sample Answer
Perception is the process by which individuals connect to their environment by ascribing meaning to messages and events. This process is strongly influenced by the perceiver’s current state of mind, role, and comprehension of earlier communications.
In negotiation, perception is important because it can affect how each party views the other party, the issues being negotiated, and the potential outcomes. For example, if one party perceives the other party as being aggressive or untrustworthy, they may be less likely to make concessions or to reach a mutually beneficial agreement.