PepsiCo Case Study

  1. Using the Library databases; research the two main industries that PepsiCo operates in. What are the changes and trends in these industries? 2. Research the following three PepsiCo competitors and do a SWOT analysis for them: Coca Cola, Snapple Dr. Pepper, and Kraft. 3. Conduct a Porter’s Five Forces analysis of the non-alcoholic beverage industry. 4. How are the organizational changes that PepsiCo implemented impacting its performance? What role does PepsiCo’s management play here? 5. If you were PepsiCo’s CEO: Should the company continue its diversification away from the non-alcoholic business? What is the impact on PepsiCo’s global operations? 6. What is PepsiCo’s future outlook from your perspective?