Do you think that the Pepsi Refresh Project in 2010 is an example of Movement Marketing?
If the Pepsi team had continued to fund the Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brand’s objectives?
Is Pepsi the right brand for a cause marketing program like the Pepsi Refresh Project? Why or why not?
Fast forward to 2019 and considering what other brands have done around the world since 2010 what do you think Pepsi could do differently?