Using the Diffusion of Innovations model in Chapter 7 of the textbook (PDF IS PROVIDED) answer these two questions;
1) How would YOUR marketing strategy differ as Peloton went through the various stages of the adopter categories over time?
2) What would YOUR marketing mix look like in terms of the 4 Ps of Marketing?
https://www.wsj.com/articles/nordstrom-twitter-peloton-stocks-that-defined-the-week-11661552245
https://www.wsj.com/livecoverage/stock-market-news-today-08-30-2022/card/peloton-stock-drops-extending-run-of-losses-AQbmjKUsSWR8lv0arOiL