Over The Counter (OTC) drug (non-prescription), medical device or medical service
Prescription Drug
Sales Promotion
Events and experiences
You will be analyzing and presenting examples from any health care industry sector.
Do not use on-line, social media, radio or television ads because you will not be able to demonstrate the
learning objectives of this exercise. You cannot provide the analysis and data points described below.
You are looking for the fit between the placement vehicle (magazine, newspaper, etc.) reader and the
consumer the ad is targeting. How closely aligned are the two?