Organizational performance and sustainability.

• Employ effective planning processes to develop strategies, goals, and objectives to enhance organizational performance and sustainability.
Instructions and Case Background
Note: Before starting work on Project I, you must read the Project 1 rubric very carefully.
Project 1 Rubric: Project #1 Planning
You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airline’s ability to continue to grow and the subsequent steps it needs to take to make that happen.
You will use the course materials for Weeks 1 – 3 and your research findings based on Silver Airways' links below. This information will allow you to analyze the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats.
You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.
Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico. Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean. In addition to its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states.