Description
3.1 Start with Why? How Great Leaders Inspire Success
Watch this 18 minute TED lecture from Simon Sinek about people's motivations and
why customers will select your new product over others:
http://www.youtube.com/watch?v=u4ZoJKF_VuA
Question: Summarize Sinek's points about the customer and entrepreneurial motivation.
Using a startup opportunity of your own or new product line for an existing company describes how your product/service would appeal to customers using Sinek’s message.
(400 words).
3.2 Market Opportunities – This is broken, think like a traveler and original thinkers
This is Broken. Watch this 20 minute TED lecture from Seth Godin on creating market
opportunities to fix things: http://www.ted.com/talks/seth_godin_this_is_broken_1.html
Think like a traveler. Watch this 5-minute video from Tom Kelley of IDEO:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2099
https://ecorner.stanford.edu/video/thinking-like-a-traveler/
Original Thinkers. Watch this video from Adam Grant (Wharton Professor) TED2016
Vancouver BC as he discusses Original Thinkers
https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers?refer
rer=playlist-where_do_ideas_come_from#t-907745
Question: After reviewing the videos from Adam Grant, Tom Kelley, and Seth Godin.
Think like an original and/or traveler for a day in your everyday life and imagine that you are Seth Godin preparing your own "This is Broken" speech. Pick one thing that is broken and create a start-up to solve the market opportunity. Describe the start-up, problem,
opportunity, customer and your role within the start-up. (600 words)
3.3 Marking guide:
Good understanding of the question and applied personal insight to answer.
BUSI2800 Entrepreneurship (c) Tom Duxbury and Rowland Few
Where appropriate include a specific start-up example or new product from a large
company.