Complete a case study of lululemon (LULU is the ticker symbol). A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consultant asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
INSTRUCTIONS
 Cover page (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
 Reference page (follow current APA guidelines)
 Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).
Your paper must include:

1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before
   addressing that component).
   Great mission statements address these 9 components:
    Customers: Who are the firm’s customers?
    Products or services: What are the firm’s major products or services?
    Markets: Geographically, where does the firm compete?
    Technology: Is the firm technologically current?
    Concern for survival, growth, and profitability: Is the firm committed to
   growth and financial soundness?
    Philosophy: What are the basic beliefs, values, aspirations, and ethical
   priorities of the firm?
    Self-concept: What is the firm’s distinctive competence or major competitive
   advantage?
    Concern for public image: Is the firm responsive to social, community, and
   environmental concerns?
    Concern for employees: Are employees a valuable asset of the firm?
3. Analysis of the firm’s existing business model.