You have been hired to open and manage a new, small (8,000 seats) college arena for basketball, volleyball and ice hockey. The venue is also designed to host concerts, ice shows and small trade shows. You will begin your new job by creating a management plan proposal for the President of the University and Director of the Athletic Department that contains each of the 5 common areas for a venue.
Assignment:
Hypothetically, you begin your position 18 months before the opening date. You need to create and develop a basic management and document structure to address venue policies and procedures; operating budget; booking priorities and policies; booking calendar; venue marketing; a ticketing system; a venue operations guide; a basic risk management outline and an RFP for a food and beverage service provider for your concessions stands and develop the concessions stands menu, serving sizes, prices.
- Administration & Booking
Describe your strategy for developing a public or private management structure for your venue. Explain your selection.
List three (3) other similar venues (size and location) that also the type of structure you are advocating.
Develop a mission statement for the venue
Develop an employee organizational chart for your specific venue
Develop the venue priorities list and booking policies for your specific venue
Develop a six month schedule of events for the arena from October 1 through March 31
- Finance & Box Office
Describe the major functions of an arena finance department
Develop the venue operating budget categories (major revenue and expense)
Develop an outline for a ticketing system Request for Proposal (RFP)
- Marketing & Sales
Describe your strategy for developing the Marketing & Sales Department for the venue and it's events
Develop a venue marketing strategy for the venue
- Ancillary Services
Describe your strategy for developing ancillary services for your venue
Develop the outline of a RFP for food and beverage service provider
Develop a concessions menu including eight (8) food & beverage items including the serving sizes and prices
- Operations & Event Services
Describe your strategy for developing the Operations and Event Services Department
Develop a venue operations risk management plan outline
Develop an outline for a venue services guide
- Safety & Security
Develop an outline event risk management plan
Explain five (5) potential risks for your venue's events
Explain five (5) precautions to eliminate or reduce your risks in b. above.