Norm violations stimulate imagined interaction

Explain why/how norm violations stimulate imagined interaction (II) activity. Provide your own example of a situation where a norm violation caused you to engage in an II. How might memorable messages be relevant to norm violations? Analyze a memorable message (MM) from one of the readings in terms of the schemas that underline it. In other words, what kinds of knowledge are necessary to understand the MM? Assuming that many MMs operate as standards of behavior, propose an explanation for how MMs can be applied to norm violations. What is the role of IIs in your explanation?