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Assignment #1:
Use the Internet to research one (1) of the following organizations:

•    National Football League (NFL)

Assignment questions: Make sure your information is precise and very clear.

1.    Specify the nature, structure, types of products or service of your chosen organization, and two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale.
a.    Description of the organization – focus on important feature of the company
i.    What they do – product & services
ii.    Structure of the business
iii.    Key factors that can affect the company’s success
2.    Examine three (3) salient stakeholders of the chosen organization based on their key roles and relationships with the company.
i.    These may include customers, employees, shareholders, communities, governments, NGOs, activists, and other groups.
ii.    Make sure you include information on their roles
3.    Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for the response.
i.    Make sure you include information on how three (3) stakeholders can affect the organization and why you think this is important for the company.
4.    Specify one (1) controversial corporate social responsibility concern associated with your selected organization.
i.    Research controversies surrounding the organization and select one – provide information on the issue and explain if this has been resolved or not etc. Any interesting updates.
5.    Assuming you are the leader of the most influential stakeholder group, outline a plan to form a stakeholder coalition to force the organization to address your chosen controversial issue. The plan should include the key steps that you would take to identify members for your coalition group, the major reasons why you believe that the particular target group can help you to accomplish your goal, and the method you would utilize to foster collaboration among the various groups you target.
i.    Recall how the in the Coca Cola case in chapter 2 the stakeholders were able form a coalition to force the company to address their concerns etc.
6.    Assume the role as the leader of the most influential stakeholder group, and indicate three (3) potential challenges that you may face in encouraging stakeholders to form a coalition to help you achieve your goals. Suggest the significant steps that you would take in order to overcome these challenges that you have identified. Justify the response.
i.    What three (3) challenges do you anticipate?
ii.    How do you plan to address these challenges

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