Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech (Links to an external site.). It's now known as Monroe's Motivated Sequence.
This is a well-used and time-proven method to organize presentations for maximum impact. You can use it for a variety of situations to create and arrange the components of any message.
Attention: Motivate your audience to listen to your topic.
Attention Getter
What and Why
Need: Listeners must become aware of a compelling problem.
State nature of the problem
Pointing (show direct relationship to audience & problem)
Satisfaction: The course of action advocated must be shown to alleviate the problem.
State the action(s) you want audience to adopt (fix the need - solve the problem)
Explain proposal / make it understandable
How it works - practical
Overcome objections
Visualization: The audience should be able to visualize the benefits of agreeing with the speaker or evils of alternatives.
Positive; realistic scenario
Negative; what would happen if did not implement
Action: End with a call to action.
Specific act, attitude or belief (Your personal action to do is .)
Bring to close