Most significant theories/concepts relevant to strategy

Develop a research report that covers the most significant theories/concepts relevant to strategy
related to an UAE company of your choice, using research analysis skills and knowledge acquired in
class, and submit a detailed research report of approx. 2,000 words (+/-250).

1. Highlight the chosen organization's current strategies to gain a competitive advantage in the
   UAE market. (CLO1- 5 Marks)
2. Critically analyze the chosen organization's macro environment using the PESTEL Analysis.
   Subsequently, evaluate the factors in favor of the organization that can help it to achieve its
   goals and objectives. (CLO3- 10 Marks)
3. Evaluate the organization's internal scenario using SWOT analysis. Subsequently, propose new
   strategies the organization can adopt to achieve an improved competitive advantage and
   become a market leader in UAE Market. (CLO 4- 25 Marks)

 Introduction and Conclusion
 Concise and appropriate language
 Fully referenced using the (APA) method, containing all sources used for each piece of work
 Unless advised otherwise, all work should be spaced at 1.5, and handed in via the LMS