Plans often go awry. Accordingly, the prudent product manager constantly monitors progress
against plan. It is my experience that damage control is best begun early, before problems spin
out of control (remember the rogue trader Nick Leeson in Singapore who bankrupted the
venerable Barings Bank, or our Pepsi Syringe scare)! Thus, decide early what figures you will
monitor and have back up plans ready in case things are not proceeding according to plan. Note,
you can also learn from things that went better than plan. Decide whether to monitor:
a. sales information
b. market share
c. net income, etc.
List, also, any contingent plans that you might have, or at least a process that you will engage if
things do not go according to plan (who should know, what new planning should be done, what
information should be gathered, etc.)
Please answer and write this marketing assignment for the Cotodama Lyric Speaker