Module 4 – SLP STRATEGY IMPLEMENTATION & EVALUATION

Current Event Blog 4
For this SLP submission you will be asked to submit your fourth blog entry about another important

aspect of the strategic management process and to provide examples based on current events pulled

from recent articles from reputable sources (such as a major national news source like the NY

Times, Business Week, etc.).
Recall that the main article(s) for each of your blog entries must be no older than 4 months old.

If you use an older article as your primary focal article, you will be asked to redo the

assignment. You may, of course, use older sources to support your discussion but the article

serving as the main focus of your paper must be recent.
This final blog entry will be related to your case assignment in that it will deal with Comcast.

For this assignment consider the short news article related to Verizon by Albanesius (2014) and the

Nakashima (2014) article that discusses a deal made between Disney and the Dish Network. The

articles deal with plans to provide video content on mobile devices and on home televisions in an a

la carte manner. As you know, Cable companies tend to bundle programming to cause customers to

want to buy more premium packages to accommodate their home entertainment desires. The players in

the industry have been avoiding the a la carte approach to programming in order to cause customers

to pay more through the bundling strategy.
Your assignment will be to present to your blog reading audience an argument as to whether you

believe that Comcast is strategically poised to compete with upcoming changes in the environment

related to providing an a la carte approach to programming. What should large cable companies like

Comcast be doing now so as not to go the way of Kodak?
Make sure you provide at least two very recent articles to support your key points (no older than 4

months old).
SLP Assignment Expectations
Your SLP assignment should be a minimum of 4-5 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources.

There should be a minimum of three reputable sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to writing your assignment.

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