Mobile phones have transformed our lives. By allowing instant access to information, online purchases, a camera, and social media, our smartphones have become a part of our daily routines. It is imperative that businesses make online services easily accessible on mobile platforms.
Read the case study,"Has Facebook Solved the Mobile Ad Problem?" . After reading the case study and completing additional independent research using the textbook and online resources, address the following:
• Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.
o Why is mobile computing critical to the success of an organization now?
o Provide specific examples to support your answer.
Respond to two of your peers' initial posts and consider the following:
• Are there any additional advantages to integrating mobile computing for a business?
• What are possible disadvantages of mobile computing in your peers' initial posts?