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• TV commercials: TV commercials can be aired on local and national networks. They should be high-quality and create a sense of excitement and exclusivity around the hotel.
• Radio spots: Radio spots can be aired on local and national stations. They should be concise and memorable, and they should highlight the hotel’s unique selling points.

How to Implement Traditional Advertising

To implement traditional advertising, the hotel should first develop a clear marketing strategy. This strategy should identify the target audience and the desired results of the campaign. The hotel should then choose the right advertising channels and develop creative materials.

Once the campaign is launched, the hotel should track its results and make adjustments as needed. The hotel should also measure the return on investment (ROI) of the campaign to ensure that it is meeting its goals.

Justifying the Incorporation of Digital Marketing into the Hotel’s Marketing Program

Digital marketing can be a very effective way to reach potential guests and promote the hotel. Digital marketing methods, such as search engine optimization (SEO), social media marketing, and email marketing, are targeted and measurable. They can also be used to reach a global audience.

Here are some specific ways that digital marketing can be used to promote a five-star hotel in New York City:

• Search engine optimization (SEO): SEO can be used to improve the hotel’s ranking in search engine results pages (SERPs). This will make it more likely that potential guests will find the hotel when they search for keywords related to five-star hotels in New York City.
• Social media marketing: Social media marketing can be used to connect with potential guests and build relationships with them. The hotel can use social media to share photos and videos of the hotel, highlight its amenities and services, and promote special offers.
• Email marketing: Email marketing can be used to stay in touch with potential and past guests. The hotel can use email marketing to send out newsletters with special offers, event announcements, and other updates.

How to Use Mobile Marketing to Drive Website Visits and Patronage for the Hotel

Here are some specific ways that mobile marketing can be used to drive website visits and patronage for a five-star hotel in New York City:

• Geo-targeted mobile ads: Geo-targeted mobile ads can be used to target potential guests who are located near the hotel. These ads can be displayed on mobile apps and websites that are popular with travelers.
• Mobile-friendly website: The hotel’s website should be mobile-friendly so that potential guests can easily browse it and make reservations on their smartphones and tablets.
• Mobile app: The hotel can develop a mobile app that allows guests to book reservations, check in, and access information about the hotel’s amenities and services. The app can also be used to send push notifications to guests with special offers and event announcements.

Advantages and Disadvantages of Advertising on Social Media

Here are some advantages and disadvantages of advertising on social media:

Advantages:

• Large audience: Social media platforms have a large and engaged audience.
• Targeted advertising: Social media platforms allow advertisers to target their ads to specific demographics and interests.
• Measurable results: Social media platforms provide advertisers with detailed metrics on the performance of their campaigns.
• Relatively low cost: Social media advertising can be relatively inexpensive, especially compared to traditional advertising methods.

Disadvantages:

• Negative feedback: Social media platforms can be a breeding ground for negative feedback. If the hotel makes a mistake, it could be quickly amplified on social media.
• Time-consuming: Social media marketing can be time-consuming, as it requires regular posting and engagement.
• Algorithm changes: Social media platforms frequently change their algorithms, which can make it difficult for advertisers to keep up.

Which Two Social Media Strategies to Choose

If I only had money for two social media strategies, I would choose content seeding and video marketing. Content seeding is