In the first paragraph, select two national or international businesses you frequent (e.g., restaurants, clothing stores, grocery stores, etc.) and tell why you selected them. Find their mission statements and include them in your writing. Pick the one you think needs improvement. Why does it need improvement? Suggest how you would modify it to make it better. – 10 points
In the next two paragraphs, answer the following about each of the businesses you selected above. One paragraph for each business. - 12 points for each business - 12 x 2 = 24 points
Determine who is the target market for each business you selected above. Identify at least two competitors (either direct or indirect) for each business. tell if these competitors are direct or indirect. Describe how each business positions themselves in the market relative to their competitors.
In the last paragraph, determine which one of the two businesses does a better job positioning its products to its target market?