MGT Policy & Strategy

Define and discuss the company’s corporate-level strategy. What are the benefits and/or shortcomings of Starbucks’ diversified portfolio?
Compare and evaluate the company’s product development strategies. What are the advantages and disadvantages of each?
Review the scope and performance of Starbucks’ international businesses. What type of international strategy do you recommend for the company?
Discuss Starbucks’ need for a new strategy in the late 2000s. Based on the analysis, what are the strengths and weaknesses of Starbuck’s current strategy?