Description
You are required to submit one media brief from current public relations cases found in The Wall Street Journal. The brief must be typed (4 pages) and include the following:
(1) Brief overview and facts about the case,
(2) the public relations issue,
(3) an assessment of how well or poorly the organization handled the public relations situation,
(4) your solutions or suggestions, and
(5) the public relations theory or principle involved.