Measuring effectiveness of banner on Facebook fanpage for online women fashion brands.

Measuring effectiveness of banner on Facebook fanpage for online women fashion brands. Order Description Structure Exec Summary ( approx half page) Introduction ( support by secondary research) Context - background analysis, problem definition, etc Aims/Objectives/research question Method ( support by secondary research) —> Qualitative method ( 2focus group, 5 respondent each ) support by using theory or framework Ethical Considerations ( approx 1 page ) Primary Research -Respondents (sample) Target respondents are female who has experience in online shopping and using Facebook. 2 focus group, 5 respondents each, group1: EU and Non EU group2: Asian -Analysis and Findings -Discussion of findings Recommendations Conclusions This assessment is concerned with the exploration, development and implementation of sound market research methods; and does so within the context of a real marketing problem.  Students are required to carry out a market research to generate market information and analyses, which reflect reality, and this is achieved by the employment of sound market methods research.  You must include a Reference list that displays full and accurate Harvard.