Mattel's Iconic Barbie Doll

  1. What are the main issues that the Barbie brand currently faces? What are the ongoing controversies about Barbie?
  2. What is the influence of Barbie on society? Is Barbie bad for society?
  3. What is your analysis of Mattel’s repositioning efforts, including its new advertisements and products?
  4. What would you recommend that Mattel and the managers of the Barbie brand do next?