markiting an introduction ch10-ch12.

Answer the following questions using information from Chapter 10 and 12. Answers should be at least 50 words, but no more than 100 words. Please stay within the word

count guidelines, points will be deducted if not in compliance.

1.Compare a conventional distribution channel and a vertical marketing system.
2.Why do today’s firms need integrated marketing communications systems? How do firms benefit from such systems?
3. What is a promotion mix? Define the major tools used in a promotion mix.
4. Contrast pull and push promotion mix strategies with suitable examples
5. What are the different functions of the members of a marketing channel?

answer each question with 55 words

the name of the book is Marketing an introduction 12th edition
the writer Gary Armstrong and Philip Kotler

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