Objective:
Develop a comprehensive social media marketing campaign for a selected company that leverages Robert Cialdinis six principles of influence: Reciprocity, Commitment/Consistency, Social Proof, Authority, Liking, and Scarcity. Students will create and present a set of marketing materials designed to enhance the companys brand presence on social media.
about Apple Vision Pro
1- Select a company: choose a company with an existing social media presence. This can be a local business, a well-known brand, or a non-profit organization.
2- Research: Investigate the company's current social media strategy, target audience, and marketing goal. Identify areas for improvement or opportunities to reach a broader audience.
3- Create Marketing Materials: Design a set of three marketing materials that could be used on the company's social media platforms:
- Print Ad: Design a print ad that could be shared as an image on social media. The ad should incorporate elements that attract the viewer's attention and convey the company's message effectively.
- Video: Produce a short video (30 seconds to 1 minute) that promotes that company or its products/services. The video should be engaging and suitable for sharing on platforms like Instagram, Facebook, or Twitter.
- Additional Marketing Material: Choose another form of marketing material (e.g., an infographic, a blog post, an interactive poll, or a contest announcement) that fits the company's brand and appeals to its social media audience.
4- Apply Cialdini;s Principles: For each piece of marketing material, explicitly incorporate at least one of Robert Cialdinis six principles of influence. Explain how you have used the following principles in your designs:
- Reciprocity: Offer something of value to get something back.
- Commitment/Consistency: Encourage viewers to make small commitments that lead to larger commitments.
- Social Proof: Show that others have endorsed your product or service.
-Authority: Establish the companys credibility and expertise.
-Liking: Make the company or its products/ services more relatable and likable.
-Scarcity: Highlight the uniqueness or limited availability of the offer.
5- Presentation: Prepare a presentation explaining your marketing campaign. Include the following elements:
- A brief overview of the selected company and its current social media presence.
- A detailed explanation of each marketing material created, including the design choices and the specific Cialdini principle applied.
- The expected impact of your campaign on the companys social media engagement and brand presence.
6- Submission: Submit your marketing materials and a written summary of your campaign that outlines how each piece applies Cialdini;s principles. Include any mockups, storyboards, or scripts used in the creation of your materials.
Evaluation Criteria:
-Creativity and originality in the design of marketing materials.
-Effective application of Cialdini;s principles of influence.
-Clarity and persuasiveness of the presentation.
-Understanding of the companys brand and target audience.