Please follow the instructions and grading criteria. Textbooks and articles can be accessed from https://1drv.ms/u/s!AiutcAHE3wYpgRAl5pm6ybGuIj2L?e=s9QoaE, In addition, you must use academic journals/articles/books as per the instructions.
Avoid descriptive writing and spend more words on critical analysis. I am giving you enough time to spend on reading and research. The in-text citation is a must. Paper will be sent for revision if instructions are not followed or with any grammatical/ spelling mistakes. I am looking for an A grade :)
Client:
Tips for the writer:
-You need a brief introduction/conclusion 150 words each.
-2700 words left / 700 words per section
-Recommendations - be logical, congruent and use evidence.
-Application of Marketing Strategy theories through critical analysis is a must and remember that this is a Marketing assignment so use visuals.
-This paper is for MBA, not school so it shouldn't have spelling or grammatical mistakes.
-I stressed on avoiding descriptive writing, it needs to be a critical analysis.
-I asked for visuals and the writer put 2 figures, how do they apply to the theory and the company??
-What theories of marketing strategy did you apply to critically analyze the company in each section?
-The in-text citation is wrong in some parts, for example, the writer mentioned a product launched in 2018 and referenced it to an article in 2006?? Many more!
-Plenty of statements without citation which is considered plagiarism!
Here is a link to a video for the new writer that explains the assignment and provided good and bad paper examples
https://1drv.ms/v/s!AiutcAHE3wYpgRH7exLBDCGb9hAE?e=mltqfw
-The writer must use academic references from the list of provided journals and articles!
Client:
Please make sure instructions are followed. The recommendations need to be evident based on the critical analysis in the paper's body and of course with academic references.
Are they in a blue or red ocean?
• The Six Paths Framework
OR
• The Four Actions Framework
Does the Big Middle apply?
• The Big Middle Theory
What is their brand strategy?
• Keller’s Customer-based brand equity model pyramid
What is their retail or service strategy?
• Wheel of Retailing
How does the company co-create the in-store or service experience? ALL THREE
• Service-Dominant Logic
• Technology Acceptance Model
• Harris and Goode Model
Consider and evaluate the ethical issues associated with your company.
• Carroll’s CSR Pyramid Model
Make FOUR evidence-based recommendations as to how your company may improve its marketing strategy
The recommendations must be based on the analysis conducted above.
Each of the models/frameworks have a figure that needs to be applied in the paper and then critically discussed.
I asked this before and I was told that it is but let me try for the last time. IS IT CLEAR?