Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. https://excellentwriter.xyz/education-homework-help/what-are-the-5-skills-concepts-and-procedures-that-you-feel-are-most-important/ How might this medical group tailor its marketing mix to appeal to this segment?
Discuss the five-stage process of conducting marketing research. Explain in detail.