Marketing Research

Define the problem, approach and research design you would follow for a company, product or brand of your choice.
Choose an organization, product or brand of your choice (consumer facing) that you would conduct marketing research for.
a) Identify the business or marketing decision that the research would attempt to satisfy.
b) Define the research problem and objectives.
c) Discuss the process that you would follow to formulate your approach to the problem recommending appropriate choices of each of the approach
components.
d) Discuss the research design you would adop