Marketing Report on Children's Apparel Australia

Order Description The setting: You have been approached by a start-up children's fashion retailer looking to open a boutique in Melbourne CBD. The retailer is looking to disrupt the industry and have some desires to develop a strong social cause and build a consumer loyalty program that rewards the end consumer (child) as opposed to the customer (parent). In this report you are required to: 1. Background to market (15%) What it the market Who are the competitors, both in a local radius and online What are the drivers behind consumption and how has consumption shifted in recent years. 2. Market Analysis (20%) You will need to analyse the current Melbourne market Determine where you would suggest the store locate, providing a clear rationale as well as any pros and cons Ascertain any supporting evidence from any secondary data sources (i.e. ABS data on household consumption of geographic information) You could conduct your own primary research (which may be as simple as mapping current store location and spread in certain suburbs or something else from the research toolkit we have discussed) 3. Market Forecast (25%) Provide a view of 'where the retail category is now', drawing on historical data (i.e. market, ABS, industry data) Provide a view of where the retail category is likely to move between now and the next 3 years (drawing on data from insight/ trend resources, i.e. LSN Global) 4. Consumer Trends (15%) What consumer behaviour trends are important for this retailer to consider? What are they, how do they impact the retailer? What are the implications of these trends on the brand?