marketing planning and promotion

marketing planning and promotion develop a report based on the below explanation, The assignment task is as following: "you are required to assume the post of Marketing Manager for RasGas Company that has to critically review the current marketing and promotion policies of the organization with respect to a particular product/services or line of products/services. You are required to prepare a marketing plan to amend, improve or extend the existing policies/practices. Your plan should include a section dealing with promotion policy in particular. The plan should be in business report format and not exceed 4500 words and should specifically include: • An industry/market/competitor analysis. • A justification for the launch/re-launch of the new/modified product/service. • An outline of major marketing opportunities for the new/modified product/service. • A recommended marketing strategy based upon segmentation, targeting and positioning. • The marketing strategy to detail marketing mix variables. • The proposal of a promotion plan and the optimum promotional mix. • A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service. • Demand forecasts based upon known demand for the organization's products/services allied to sales targets. • A contingency plan. • A conclusion • A bibliography (Harvard system of references)." The report should have: • Executive summary • Introduction • tables, diagrams, graphs, charts etc..