Marketing Planning and Promotion

Marketing Planning and Promotion Programme Executive MBA Format: Business report format required which requires succinct expression of ideas and facts, structured progression of stages of analysis, executive summary and conclusion. Any special None requirements: Word Limit: 4,500 words (with 10% plus or minus leeway) Deadline date for submission: Monday 7 September 2015 Learning outcomes to On completion of the module students should be able to: be examined in this 1. Demonstration of an understanding of the theoretical assessment basis and principles of marketing planning. 2. Application of the principles of marketing planning to the circumstances of particular organisations. 3. Analysis of the theoretical and practical factors underlying relations with customers and methods of improving customer communications. 4. Analyse the nature of promotion policy and the ways in which the various constituents of the policy can be organised to interact to maximise effectiveness. Percentage of marks This assignment is worth 100% of the total marks for the module awarded for module: Explanatory comments on the assessment criteria