Marketing Plan for a new Nail Salon located in Houston

A. Describe the company’s current product(s) or service(s).

1. What are their sales in dollars?
2. What is their share of the market?
3. How do they compare to the competition?
   B. Analyze and describe the company’s internal strengths.
   C. Analyze and describe the company’s internal weaknesses.
   D. Analyze and describe the company’s potential opportunities.
   E. Analyze and describe the company’s potential threats.
   F. Describe why the company is suited to develop the product/service being considered (e.g., company
   resources, existing customers, etc).
   EXTERNAL ANALYSIS (EXTERNAL ENVIRONMENT)
   A. Describe important external conditions and/or trends affecting the industry:
   Social Legal/Regulatory
   Technological Competitive
   Economic Institutional
4. Is the size of the market of the product category increasing or decreasing and how quickly?
5. Why has the market remained stable or changed?
   B. Do these conditions create opportunities for the product/service? Do these conditions pose threats to the
   product/service?