Marketing plan for 2018 for the C Quniversity

Prepare a marketing plan for 2018 for the CQuniversity based on your analysis of 'marketing and competitive environment of a University Brand' Competitor analysis including their aim, objective and marketing promotion analysis: 3 marks SWOT analysis: 2 marks Value & brand positioning analyses: 2 marks Marketing aim and promotional objectives for 2018: 4 marks Marketing mix strategies: 5 marks Competitive strategies: 5 marks Media and budget allocation for 2018: 5 marks Expected outcomes and conclusion: 2 marks Citation, language, format, and references: 2 marks