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MARKETING PLAN CHECKLIST – BIKES

Executive Summary ( 4 to 6 bullet points that summarize the content of the report);
Objective ( desired outcome);
Focus on use of the $2M investment; include R & D features and new Sales Offices.
Report has a “Sales Orientation”;
Lessons learned from Q’s 3 & 4 – market knowledge acquired and strategic insight developed;
Appropriate use of PowerPoint “NOTES”;
Financial analysis and projections for Q’s 5-8;
Suggest the specific financial benefits of R & D features or Sales Office acquisitions;
A strong closing statement.
Please note that the above is only a checklist not a template!

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