Marketing Plan 3. Segmentation, Targeting, Positioning, and Differentiation
For Part three of the Marketing Plan for your company ( gift shop and app for flower and chocolate )
Design the positioning strategy for your company (gift shop and app for flower and chocolate )
Positioning - Design the positioning strategy for your brand. Explain in detail your positioning strategy and how it fits with your overall marketing mix. Show THREE (3) positioning matrices (Four to five pages, double spaced, font size 12, one inch margin on all sides)