This activity/assignment will help students understand concept of targeting and its importance
Activity: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
The assignment is to answer the question provided above in the essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1-inch margins, and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.