Marketing Management

Check the files follow the sample .. Marketing Management .

1. Using suitable models identify the customer perceived valye for the customers for a company of your choice .
2. Critically evaluate the existing value proposition for the one you have chosen . Compare and contrast the value proposition with that of the leading competitor in its sector .
3. Benchmark the two value propositions, comparing , and contrasting as appropriate , and reaching a jusified conclusion(s)
4. In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers .
5. Produce a plan to implement the value proposition externally and internally .