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Marketing Essentials in Hospitality & Tourism
Case Study
Order Description
Shoemaker, S. & Shaw, M. (2008). Marketing Essentials in Hospitality &
Tourism: Foundations & Practices. Upper Saddle River, NJ: Prentice Hall. This book is
sold through the FHSU bookstore. ISBN#: 0131708279.
Choose a case study from the book
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