For this assignment, you will participate in a class discussion about Product Distribution.
View the https://www.viddler.com/embed/98d2d630/?f=1&autoplay=0&player=full&disablebranding=0
https://www.viddler.com/embed/98d2d630/?f=1&autoplay=0&player=full&disablebranding=0
video and then posts a response to the following questions:
Using the factors identified by marketing researchers that influence price sensitivity, explain why U.S. consumers are not overly price-sensitive when it comes to buying candles.
What other pricing methods could Root Candles realistically use to price its candles?
How might Root escape the price-cost pressures it is experiencing with votives?