marketing CRM

Everyone has at some time encountered an individual they found challenging. Chapter 7 examines who those challenging customers are. In a unique approach, ten characteristics of challenging customers are explained. Helpful suggestions for positive interaction and techniques for challenge resolution are provided. Empathy and respect play an important role in relating to challenging customers, but the ability to express empathy and show respect is not instinctive.

Identify articles from credible source that discuss challenging customers in the marketplace.

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