Marketing assignment

Order Description

Find a foreign language TV commercial or print ad for a brand/product that is also sold in the U.S. Then find an english language counterpart (not necessarily same

campaign but must be same product or service)

Describe the similarities and differences you see (using the concepts and terminology discussed in the textbook).
balance-of-trade deficit p. 647 economic infrastructure p. 649 cultural values p. 652 global marketing p. 658 global advertising p. 658 country-of-origin effect p. 662

pattern advertising p. 664 localized advertising strategy p. 670 direct broadcast by satellite (DBS)
p.s. YOU dont need to use all of them….

What cultural differences can you identify which would help explain these similarities and differences?

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