Marketing; APPLE INC

Talk about APPLE INC . Read topics in the textbook or PowerPoints (pptx) uploaded on Blackboard for each chapter, summarize in a page or two as it relates to your company (You will select 1 company to study for
the entire session). This summary is more like a reflection. Read topics in the textbook or PowerPoints (pptx)
uploaded for each chapter, summarize in a page or two as it relates to your company (You will select 1 company to study for the entire session). This summary is more like a reflection 3 paper about what you read
and understood from concepts addressed in the chapter. Follow the list below and relate chapter topic to the company you have chosen, create a word document and write a 1-2-page summary per chapter or 3-6 pages
per Quiz, i.e. if you select Chick-Filet and Chapter 1 is discussion Core Competency, you’d write in your quiz
that a Core competency of Chick-Filet is fast-food chicken entrees. If the chapter is discussion “Differentiation”,
you would say in your quiz that Chick-Filet differentiates itself by only selling chicken, etc…Make sure you cite
your sources and place them in references at the end of each quiz. Information you collect for your quizzes can
and will be used in your final project. You are literally writing your final paper in each quiz. I highly recommend
that you read the outline of the project so you can be deliberate about your quizzes and begin collecting
information for your project as you complete each quiz *you should use bullet point format and provide
examples for each new concept from Apple