Marketing and Project Business Development

Order Description Describe the conceptualisation of interactions in the Service-Dominant logic literature for value co-creation. [content weighting c.25%] Critically Analyse how important interactions are in the service experience and in what ways these can be managed. [content weighting c.25%] In addition, evaluate to what extent the Service-Dominant logic literature adds anything new over and above what has been proposed for relationship management in Relationship Marketing theorisation. [content weighting c.25%] Illustrate your response with evidence either from the literature or from conducting a mini-research project in an organisation to which you already have access.