Part 1 . Research the internet for a high tech company, for example Apple, Microsoft, or Google or another company of your choice. Prepare a one page paper and Analyze the role of marketing in the high-tech company. Please double space your paper and cite your sources.
Part 2 :
Please answer the following questions:
- Is the Tata Nano car (from the opening vignette) a disruptive innovation, as defined later in the chapter? If so, what are the implications for industry incumbents?
- You’ve been asked to assess the market potential for mobile advertising (advertising over mobile phones, sometimes referred to as the “third screen” for advertising media, coming after TV and computer/Internet advertising). What factors will affect the adoption rate of this media platform by advertisers? To what extent do network externalities have an effect?
- Can a strategic planning system, such as Medtronic’s, be a source of competitive advantage? Explain.
- What configuration of resources (i.e., tangible assets, intangible assets, competencies) are necessary for a Fast Follower, such as Microsoft, to be successful?