MARKETING A TRAVEL EVENT IN TOKYO, jAPAN

  Design a very well researched and completed report and presentation outlining an innovative and thorough marketing program for that city or region for the year 2018. In other words, you are thinking of an event for the next year for Tokyo, Japan and how it would be marketed. You should do thorough background research on tourism patterns, venue, culture, tourism offerings, economic environment, political environment, physical environment, travel industry role in the venue (meetings,group travel, accommodations, etc.). You may rely on existing marketing information but you MUST create a new marketing concept and program. The project requires a 12-15 page paper, typed, double-spaced; any needed accompanying bibliographies and appendices. The report will be a presentation of findings, conclusions and recommendations . The report itself should also include an executive summary, a report and any supporting or ancillary materials (all in electronic format) . A list of works cited page is required; this should be properly documented according to an accepted style convention. Students will choose a venue or event in Tokyo, Japan of their choice that fits within the descriptions on the list below There is a very wide variety of themes and possibilities available. Below are some of the types of venues the student may wish to focus on. The themes to choose from are: Sporting or adventure venue or event Ecotourism venue or event Medical tourism venue International event Music/ entertainment event Religious venue or event including pilgrimage Historical venue or event Festival/ fair/ cultural event Special population venue or event Political venue or event Mega events, such as World Expo Trade shows/ exhibitions Theme park